Vintage Underground

Restore your passion.

When you have the rarest cars on earth, who do you trust getting under the hood?

This campaign shines a light on the employees of Vintage Underground, a local Eugene, OR business restoring specialty vintage cars into works of art. We decided to go for a black and white theme to play up the idea of simplicity and classicality that this audience so heavily aligns with. We interviewed a variety of people from our target audience (40-60 year old wealthy vintage car enthusiasts from the PNW) and found this to be a commonality among most so we wanted to implement it. Our team was awarded best campaign and presentation to the client by the folks at Vintage Underground.